الاثنين، 23 يونيو 2014

NEWS TECHNOLOGIE

Sony 4K World Cup advertising hoarding, during the USA vs. Portugal game

At the 2014 World Cup, the weirdest thing isn't that USA are doing better than England, but that 4K TV is being pushed surprisingly hard. As I watched USA versus Portugal last night, one of the main ads around the edge of the pitch was a hoarding for Sony 4K. This surprised me, because I know there's virtually zero 4K content actually available. Like a good little potential purchaser I wandered along to the Sony website to see what the deal was, and sure enough it's selling some 4K TVs priced anywhere from $3,000 to $30,000. Yes, for a sizable chunk of your annual income, you can buy a TV that's capable of watching Breaking Bad and House of Cards in 4K... and... that's it.



from ExtremeTech http://ift.tt/1uXRGxo

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